Kestrel + Follow Up Boss

Two different jobs

Follow Up Boss is your operating system: the database, the deal flow, the action plans, the team accountability. Kestrel is your first responder: the instant text back, the qualifying conversation, the HOT/WARM/COLD verdict, the booked showing. The CRM organizes what's known; Kestrel creates the known — then files it where it belongs.

What the integration actually does

• New lead arrives (Zillow email, your site form, webhook) → Kestrel texts back in under 60 seconds and qualifies.
• Everything syncs to FUB automatically: the lead, the score and its reasoning, the conversation summary — on the person record, where your workflows already fire.
• Your FUB action plans keep working. Kestrel doesn't fight your automations; it feeds them better-qualified people.
• You work out of FUB like always — just with leads that arrive pre-answered, pre-qualified, and scored.

Setup (two minutes)

1. In Follow Up Boss: Admin → API → copy your API key.
2. In Kestrel: Settings → CRM → paste it. Done — sync is automatic from the next lead onward.

Why we built it this way

Most AI lead platforms want to become your CRM — that's the lock-in. We think your CRM choice is yours. Kestrel is deliberately the layer on top: if you ever leave, your data has been in your FUB the whole time. (That confidence is also why there's no contract — $99/mo founding, cancel anytime.)

Related: Speed to lead, by the numbers · The AI ISA options map · How Kestrel compares. Follow Up Boss is a trademark of its owner; Kestrel is an independent product that integrates with it.