Questions

Frequently asked questions

The things agents actually ask before signing up — pricing, compliance, integrations, and how Kestrel compares.

Kestrel texts every new lead back in under 60 seconds, holds a real qualifying conversation (budget, timeline, pre-approval), scores them HOT/WARM/COLD, alerts you the moment one is ready, and books showings — all automatically, all day.

The first text goes out within about a minute of a lead coming in, 24/7 — including nights, weekends, and while you're mid-showing. See the response-time research on why that window matters so much.

No. Kestrel is deliberately not a CRM — it's the AI layer that answers and qualifies, then syncs the result into Follow Up Boss automatically. Your existing workflows keep working.

Any source that emails or webhooks a lead to Kestrel — Zillow, Realtor.com, your own website form, and CSV import for bulk lists. See the Zillow response playbook for the exact flow.

No. $99/mo for the first 25 founding agents ($149/mo standard), month-to-month, cancel anytime. No onboarding fee, no annual lock-in, no sales demo required to see the price — it's on the pricing page.

Both. Kestrel asks the right qualifying questions for each — timeline and financing for buyers, timeline and motivation for sellers — and can book either a showing or a home valuation appointment.

Kestrel is built TCPA-aware: STOP/START opt-out handling is automatic and enforced at multiple layers, and every outbound flow requires the lead to have opted in first. You're responsible for how leads reach Kestrel, same as with any texting tool.

They're not abandoned. Kestrel runs a 12-month follow-up cadence (day 1, 3, 7, then monthly touches) because most portal leads convert on a timeline of months, not days — see why leads go cold and how the cadence fixes it.

Most are priced and built for teams — annual contracts, $2,000+ onboarding fees, or bundled with their own lead-generation platform. Kestrel is the one built for solo agents: self-serve, flat-rate, works with the leads you already buy. Full breakdowns on the comparison pages.

Yes — try the ROI calculator with your own lead volume and close rate, or try the live conversation preview on the homepage to see exactly how Kestrel talks to a lead.

Cancel anytime from Settings — no retention call, no contract to break. Your data stays available if you come back.

Still have a question? Email us directly — a real person reads every message.

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