$0/yr net
Estimated value vs. Kestrel's cost
Recovered closings/yr (est.)0
Value of recovered closings$0
Kestrel cost (founding, $99/mo)$1,188/yr
Year-1 cost vs. comparison—
This assumes a conservative 35% relative lift in close rate from instant response + full follow-up — Kestrel's own modeling assumption, not a guarantee. It's directionally consistent with the
published response-time research (faster responders convert meaningfully more often), but the exact multiplier will vary by market, price point, and lead quality. Try it with a conservative rate you'd actually bet on.